MATINA IRIOTAKIS

I’m a Social Copywriter with 5+ years of experience making brands big and small look good online. I’ve got a sixth sense for knowing what makes people double-tap, share, and say, “Wow, I wish I thought of that.” From viral TikToks and Instagram Reels with 2.5M+ organic views to hard-hitting memes and scroll-stopping ads, I turn ideas into content people actually care about. Creativity meets strategy in everything I do—because why not have fun and deliver results?

  • Whether it’s writing engaging captions, supercopy for assets, reactive posts, CTAs, hashtag strategies, or optimizing for keyword-based social SEO, I excel at crafting words that make people stop scrolling, engage, and watch content all the way through.

  • Trends are only effective if you know how to leverage them. Not every trend fits every brand, and that’s perfectly fine. I have a keen eye for assessing which trends align with a brand and its audience and how to adapt them seamlessly to create on-brand content.

  • I’ve been involved in every stage of the content production process—from ideation and pre-production planning to talent casting and creative direction during shoots. I’ve also collaborated closely on edit rounds to ensure the final output aligns with the brand’s vision and goals.

What I Offer

get in touch

matinairiotakis@gmail.com
Toronto, ON, Canada.